In one of the biggest decision reversals in the digital world, Marissa Mayer, new CEO of Yahoo, decisively told her employees over the weekend that all remote employees better start checking in on a full-time basis at company headquarters by June. “You have to have interactions and experiences with co-workers, and that can only happen at the Yahoo offices.” This statement is so “yesterday” that I just can’t imagine that they stick to this plan. There is probably a major revolution brewing within the walls of Yahoo. Continue reading
David Pogue, the personal tech reporter for the New York Times, has something that no other man alive has, his column. He is also an author, TV host, public speaker and a Broadway song and dance man.
If you don’t know who David is, then I suggest you “Google” him. His personal tech column probably has more readership than any other source for digital news. That is true for both print and online. I am not saying there are no other powerful tech writers around. There certainly are. However, if David writes about a tech company, the PR person representing that client, has hit a home run, right out of the park. If David likes the product or service and recommends it to his readers, the PR person responsible for the placement, has achieved one of the greatest moments of his or her career.
David calls it “The Pogue Experience.” I had the pleasure of experiencing “The Pogue Experience” several times. One of the most memorable times was when he wrote about an iPhone app we represented at HWH PR, called “Line2.” “Line2” adds a second line on your smartphone so you can have two numbers, one for business, the other for personal. The day David wrote about “Line2,” 72,000 of his readers immediately download the app and brought down the “Line2” servers. No one at “Line2” was prepared for such a heavy duty, positive reaction.
There are many other scenarios, but the one I want to tell you about today is David’s marriage proposal to a tech PR gal from Silicon Valley. He lives in Connecticut. The 3,000 mile romance has been written up before but not as much as the attention they are getting today. The video he created to be a part of the surprise for his girlfriend went viral. It is the talk of the romance and tech editorial pages all across the country.
Watch his marriage proposal video below.
Mazel Tov David
A Huffington Post blogger, Ira Wolfe, asked that question recently in the tech section. He was expressing his concern for baby boomer digital immigrants who refuse to truly engage in technology. He worries about their future in the next decade or two as boomers live longer than previous generations.
While Wolfe does admit that three out of four boomers, 50 to 64 years of age, use the Internet (according to a Pew Internet Study) he claims that many are not really connected. They check their emails every few days and only use their cells for making calls.
As technology gets more and more sophisticated, Wolfe feels many boomers will get left behind. “There will be a digital divide amongst boomers. There will be those who want to stay relevant and experience the rewards of the digital revolution and those laggard boomers, lamenting the decline of print media, longing for the good old days, and struggling to stay current. They are resisting digital technology like the plague.”
I think the most interesting point that Wolfe mentions is that the gap between baby boomers is going to change friendships and relationships. Some want to grow older talking about the wonders of technology, and others who want to talk about their aches and pains forever and ever.
What do you think?
Arianna turns 62 on July 15th. I am getting a head start on this story.
I am pretty sure that everyone who reads DigiDame knows who Arianna Huffington is. If you don’t, I encourage you to read on to get inspired and learn some very important life lessons:
1. You can be relevant in the digital world or any world when you are a senior citizen.
2. A woman changed the media landscape by creating a blog that combined original content with collaboration and aggregation. Huffington Post attracts more readers than the New York Times. (According to UK Telegraph story below, the Huffington Post became the most visited English-language news source in the world, outranking even America’s so-called “Gray Lady”, The New York Times, attacting 60 million unique monthly visitors. It recently won the coveted Pulitzer prize for journalism and has attracted more than 155 million comments since it started.)
3. You can be single and still be invited to parties for couples only.
Last week I was feeling sorry for myself and our client because I had to be the PR representative for Westinghouse Digital at a trade show. I had a head cold, my nose was running, my eyes were drooping and I probably looked 100 years old. When I went to the ladies room to wash my hands, I looked into the mirror and saw young, perky PR gals to my left and right. I wanted to run into the streets screaming “Who stole my youth?” Somehow, I managed to get more press appointments and more editorial coverage for our client than any of those stunning, skinny, trendy, sexy numbers did for theirs.
No question, my competition is far better to look at, but I am going to keep on pretending that I am Arianna Huffington. If she can do it, so can I (and you can too)!
Please read the following story. It talks a lot about the economy, the future of journalism, and the pace of one red hot mama.
I have to admit this in the first line of my post. I listen to audiobooks. I listen to them on my iPhone, iPad and iPod, whatever device is accessible at the time. It has changed my life. I never would have experienced James Michener, Mark Twain, William Faulkner, F. Scott Fitzgerald, Walter Issacson, Stephen King and lately, Joyce Carol Oates, if I didn’t belong to Audible and other audio book clubs. You can poo poo me all you want. I can hear you now, “There is nothing like sitting down with a book and reading it yourself page after page.” Let’s not get into a discussion about printed books versus eBooks at this time. We can save that for another discussion. Yes, reading a book with your own interpretation and visual sense is a very satisfying and rewarding experience. I still read books and I also read several newspapers each day (okay maybe peruse). Also, six online blogs (Huffington Post, Mashable, AllThingsD, The Daily Beast, CNET, Tech Crunch) and countless news, entertainment and specialty magazines. There isn’t enough hours in the day to cover all this, do my job, shower, dress, make phone calls, see friends, exercise, watch TV or a movie, read and post on Facebook, Twitter and LinkedIn.
However, there is always time for an audiobook. I listen while I am on the treadmill (yes I know it doesn’t show), in the car, the subway, on a flight to wherever, waiting for my doctor, a business appointment that is always late, in the middle of the night when I can’t sleep, when I knit, on the beach, in the park and during long walks. It is just marvelous. It is a different kind of experience than reading the book yourself. Frankly, I think you capture more. You hear stuff your eyes can’t capture, especially from the authors who read their books themselves. I remember when I listened to Harry Markopolos reading “No One Would Listen, A True Financial Thriller.” That was his book about trying to get the Securities and Exchange Commission (SEC) to take a meeting with him so he could expose Bernie Madoff. I almost fell off the treadmill when I listened to the part about his paranoia that Bernie was going to have him killed. He bought a gun, barricaded his home and was always on the lookout for thugs. I was laughing a little too much. What was very serious to Harry was somehow humorous to me, since we all know that Harry was not even on Bernie’s radar screen most of the time. I don’t think you could have picked this up through the written word. Maybe, but it was pretty remarkable hearing Harry describe his emotions.
I also don’t feel I would have grabbed the highs and lows of what Joyce Carol Oates describes in her book “A Widow’s Story,” the immediate experiences of widowhood. I felt her 13 months of pain, anguish, terror and depression. Very few authors write like Oates. She describes peeling an onion like an exhilarating experience. You don’t want to miss a word. I tried reading her in the past, but didn’t have the patience to comprehend what she had to offer. I can do it now because I’ve learned to appreciate her every word. I was so involved in her story, that I got very upset when I found out that she had remarried 13 months later, but had left that out of the book. Her publisher defends her in a story in the New York Times, saying that her subsequent life had nothing to do with what she went through after the death of her husband, Raymond Smith. Hmmm!
I can go on and on about the virtues of listening to an audio book, but I have gone way beyond the limits of how long a blog post should be. Tomorrow I will tell you about the intricacies of belonging to an audio book club and other personal experiences I’ve had listening to James Michener and even, I hate to admit, Steven Tyler.