I get calls every week from tech start-ups asking me to either help them with a public relations program or to secure funding. I try to do my best, but lately they are coming to me fast and furious. Call it a sign of the times, but an increasing number of college graduates or working folks are leaving their careers to become entrepreneurs. I spend countless non-billable hours helping where I can. I write pro-bono press releases, distribute them to targeted press, and make calls to see if we can secure editorial placement. I also spend endless hours working on strategy and business plans.
Eliot often asks me if HWH is really a non-profit. I tell him it is a form of new business. One of these guys/gals are going to make us rich. It hasn’t happened yet, but there is always tomorrow. There are so many great ideas out there that need the support of seasoned professionals like you. I don’t care if you are a fireman, housewife, doctor, teacher, writer, salesperson or CEO, you have something the under 50 crowd needs—a lifetime of experience. Intuitively, you may have a better sense of judgment than the idea person.
Start small. Take a look at www.kickstarter.com. I talked about the company before in generalities but now I want to get specific.
“Kickstarter is a funding platform for creative projects which include films, games, music, art, design, and technology. Some projects only require a dollar to show you support them. Anyone can join in. Most of the supporters are much younger than us, but that is because they knew about Kickstarter before us. The site launched on April 28, 2009 and to date has raised over $350 million by more than 2.5 million people, funding more than 30,000 creative projects. People who fund Kickstarter projects do not get equity. The Project creators keep 100 per cent ownership of their work. The only gratification you get is identifying a good idea and giving a little bit of yourself towards it.”
Take a look at this Kickstarter project. I bet my ocean loving friends can dig this.
Autonomous sailing robots to study the oceans. Each boat can sail itself anywhere and send data back to shore. Funding ends next Friday. Each robotboat is fully autonomous, needs no fuel, and will bring to bear myriad sensors at remote points on the surface of oceans, lakes, and rivers. Think of it as a satellite for the seas. It studies the health of the world’s water.
Click on the arrow in the video. If you are getting this post via email, you may have to go to http://www.digidame.com to see the video. It is worth it. I couldn’t get the video on Kickstarter to embed here so I used Mashable’s coverage. If you want to know more about the project, go to Kickstarter.