The Perils Of PR 

I’ve been in the PR business for 40 years and it never gets old. The only trouble is that sometimes our clients don’t appreciate the publicity as much as we do. The hit my agency got for a novel smartphone case like The Butt on NPR could skyrocket sales. 

However, our client is a serious artist (painter and sculptor) who wants the public to appreciate and respect his art. 

This show on NPR spoofs The Butt. In my opinion, this is one of the best kind of PR bits for a product. It’s all about getting potential customers to remember you.

Wait, Wait…Don’t Tell Me! 
National Public Radio
Bluff The Listener
Bluff The Listener : NPR

NPR › 2017/07/22 › bluff-the-listener

The panelists on the show read three stories about an exciting new tech accessory, only one of which is true.

NPR – July 22, 2017
You can listen to the broadcast here.

Control Your Smartphone Using Your Voice  

The ORII smart ring is a glimpse into the future. It’s a new smart ring that gives you the option of listening to the audio on your phone by placing your finger to your ear and giving voice commands by putting it close to your mouth,  

It’s being launched on Kickstarter and it will sell for $99. The ORII is connected  to your smartphone via Bluetooth. Read about all the nifty things you will be able to do with ORII. 

There was a good story in Tech Crunch.

Please watch the video above which will give you a personal story of why the device was developed and how it works. 


Sweat No More 

The minute I saw my pal Steve Greenberg demonstrate the “FlashFan” on the Today Show this week,  I knew that I had to tell you about it.

Many of my girlfriends are still “hot,” both in appeal and body temperature. For those of you who sweat at the sight of hot sauce, get yourself this fan. It attaches to your smartphone. Keep the vinyl blade in your handbag and always be ready for the hot beach, the subway, and the summer months. 

I videotaped Steve’s explanation for you so please watch it. You might never get over-heated again.


Our Restaurant Crawl

It’s was so nice to see smiling faces everywhere we went. Eliot and I were among a few hundred folks who participated in the South of Fifth restaurant tour on Miami Beach tonight. South of Fifth is the tony area that is actually South of Fifth Street. We have the ocean on the East, Biscayne Bay on the west, Government Cut on the South and the balance of  Miami Beach to the North. 

We walked to 18 different SoBe neighborhood restaurants to taste their specialties that they prepared for the night. We had ceviche, pasta, coconut shrimp, poke ball, clams, beet spreads,  crackers, desserts, Mojitos, wines, and so much more that we never even got to. The whole idea of the tour is to expose neighborhood people to restaurants they have never frequented before.

Every restaurant on the tour was identified by billboards at their entrance.

Every guest received a badge with the list of restaurants.

The notification everyone received that announced the event was sold out.

The first invitation we all received.

The staff of the local Equinox was out in force to sign up members. We were given three free days as an incentive. If that comes with lunch I may be interested.

Our local organic food restaurant.

A restaurant greeter

Lilikoi Organic Living.

Neighbors walking from restaurant to restaurant..

Eliot marching right along.

Greeters at Cibo

One of the Floridian artists exhibiting work at Cibo.

Exciting hearts

Experimenting with new textures.

Fans posing with Trish Posner, (second from right) the popular author of The Pharmacist of Auschwitz: The Untold Story.

Me with Gerald Posner, author of God’s Bankers: A History of Money and Power, at Cibo.

Entrance to Nikki Beach

Nikki Beach greeters.

Nikki Beach hostess.

The Nikki Beach garden

Another Floridian artist with Eliot

We arrive at the Bakehouse for French desserts.

Neighbors resting at the Bakehouse before we move on to the rest of the restaurants on the list.

Trish, Sildy Cervera, me and Gerald

Getting “The Clap” Is A Good Thing  

The strangest thing happened to me the last time I went to the hairdresser. Instead of flat ironing my hair after the blow dry process, a New York City hairdresser asked if he could “clap me.”

I don’t know why, but I automatically said “yes.” He proceeded to rub his hands together for a full minute. Then he clapped for 15 seconds, and finally placed his hands on my hair shaping it into place. 

It was a “hair” miracle. My hair was straighter than ever. I couldn’t believe my eyes. For several years, I have been straightening my hair with a flat iron, and now this guy managed to do it by clapping his hands. 

“How did you do that?” I asked. He told me that some Eastern European hair dresser showed him that styling method as a way to replace the use of a flat iron, which dries out your hair. I was grateful and amused. 

For the next few days, I thought about the clapping process quite a bit. In addition to the usual applause, I have seen clapping used for healing purposes, in prayer, to chase away wild animals, and to get a newly-married couple to kiss.

Unexpectedly, I just found clapping to be used for music as well. A very famous song was performed by The Angel City Chorale a few years ago with a clapping introduction. It was first recorded in 1982 and became a huge hit.

Check out the clapping version in the top video and then the original song in the second one. I promise you will find the clapping one very inspirational. 

Let me know how clapping impacts you. 

Thank you 


  Kiss Our Butt

Our Butt Is On Fire. Everyone is talking about it.

I don’t know how I got so lucky, but David Carnoy of CNET wrote a “tongue in cheek” tech piece about the Butt.

David Carnoy is an executive editor at CNET and isinterviewed regularly as a tech expert on radio. He has appeared on CNN, CNBC, MSNBC andother media outlets. He received his MFA in Creative Writing from ColumbiaUniversity. He is the author of the acclaimed thrillers Knife Music, TheBig Exit, and Lucidity, all available from The Overlook Press. His novels have sold over 100,000 copies.

The Butt and its creator. Allen Hirsch, are our clients. If you want to laugh yourself silly, read and watch the video, here.
It’s an amazing piece and now I have to work “my butt off” to make it more famous. This is the kind of article that could make the Butt a national sensation. I’m really sticking my neck out by even discussing this because the odds are against anything happening. But I’m going to put my magic PR energy, that I have been cultivating for 40 years, into trying to make it work.

Allen and me.

This photo of Allen on his SoHo roof, depicts him the best. On his Facebook page he writes, “My Beach, my jungle, my water view.”

Allen Hirsch is the quintessential artist, He created the line of HandL phone cases with its elastic grip because he felt the smartphone should be an extension of our hand. Allen lives in a SoHo loft on Lafayette Street among his art work and paint tools. The place looks like a creative workshop. 

The New York Times recently did a profile on Allen and his beloved monkey, Benjamin. Click here.

This is a developing story.  More details in the coming weeks. 


Check out the Muse Headband. I had no idea that this product existed. I was passing by the Muse booth, last week at CE Week, in NYC, when the headband caught my eye.

I asked one of the executives at the booth, Ben Nachman, head of sales, Muse, Toronto, what this product was all about.  

He said, “Most people don’t know if they are meditating correctly. Even meditation teachers can’t really tell if their students are meditating the proper way.”

Muse is a brain sensing headband. It works with the Calm app. It give users real-time biofeedback of their mental state during practice.  It has 7 sensors, and collects data in 4 channels. It comes with a regular micro-USB cable, and a simple, 10 pages “getting started” manual. The battery lasts for up to 5 hours of use. 

When your mind is calm, you hear calm winds. When your mind is active, the winds blow harder.  The goal is to teach your mind to stay calm. 

Retail price on Amazon is $248.54. 

I have no idea why, but Ben gave me a unit to try out. I’m going to start later this week. Stay tuned.

Thanks Ben  

An Art Gallery Aimed At Seniors   

If you read the New York Times last week, then you must have seen the story about an art gallery, in the Chelsea area of New York City, that focuses on exhibiting the work of artists over 60 years of age. 

The minute I read the story, I knew that we had to visit the Carter Burden Gallery, at 548 West 28th Street, to see if they would be interested in exhibiting Eliot’s photos. 

Carter Burden was a very wealthy businessman and a New York City Councilman in the early 1970’s. He served as chairman of the committee on health and championed the betterment of health and housing for the elderly.  

The newspaper article said his father was a great-great-grandson of the railroad and shipping magnate Cornelius W. Vanderbilt and a partner in the family investment-banking firm. His mother was Flobelle Fairbanks, a niece of the actor Douglas Fairbanks.

Today, the mission of the Carter Burden Network is to “promote the well-being of seniors, 60 and older, through a continuum of services, advocacy and volunteer programs in NYC oriented to individual, family and community needs. The Network is dedicated to supporting the efforts of older people to live safely and with dignity.” 

We walked around the gallery for a half hour, looked at the art work, checked out the pricing, and talked to the gallerist in charge. Eliot may have a long wait since there are several hundred applicants. 

We are in no rush, so we just may submit Eliot’s photographs in the next few weeks. Check out The NY Times story to learn about the current exhibit and the artists behind the works. 
Thank you to the late Carter Burden for caring so much about the senior sector. 


Algorithm Detects Risky Heart Rhythms

A group of researchers from Stanford University claim they found a more accurate way to diagnose abnormal heart rhythms. This new efficient method could mean the difference between life or death for many millions of Americans a year.

The researchers developed an algorithm that detects 14 types of arrhythmia. The algorithm can quickly detect arrhythmias that requires immediate attention.

The researchers hope the algorithms will be used in wearable devices one day soon to predict signs of stroke, heart failure or cardiac arrest in at-risk patients.

Engadget has a more detailed story on this subject.  Also, watch the above video for more details.

Flying Cars 

We keep hearing about flying cars but we haven’t seen anyone manufacture them, yet.

Moller International may change all that with the introduction of a prototype M400 Skycar. 

If you have $5 million, you can buy one now on eBay from Moller.

The Skycar comes in fire-engine red. It is the world’s first true VTOL (vertical-takeoff-and-landing) ‘Flying Car.’ However, it doesn’t have government approval, so you’ll need to keep it parked in your driveway.

See what CNET has to say.