The Cameras Are Always Rolling

The Kardashians

The Kardashians

Kris Jenner knows nothing lasts forever. She is milking The Kardashian shame, I mean fame, for all it’s worth. She is willing for all the dirty laundry to hang out just to insure the entire clan’s financial future. In fact, the dirtier the laundry the better. So what’s a little sex tape among friends?

Many mothers may think Kris is exploiting her children. Other mothers might feel her children are exploiting her. Now I am not saying that Kris Jenner is the Mother of the Year, but I do envy her self-confidence. I wish I would stop caring what other people think.

At the end of the day, the Kardashians are all about business. When you watch them screaming at each other and doing outrageous things, they are only thinking about one thing: ratings.

So when most clients, potential clients, friends, and family ask me why they became rich and famous, they refuse to believe that they work the brand 24/7. They use every PR engine to constantly reinforce their appeal. They are brilliant at PR hooks and social marketing.

I get so tired of explaining the sweat equity that goes into keeping a brand fresh. Most people believe the Kardashians have a magic potion. It’s probably much easier for most to believe that than face the truth.

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