Let me repeat what I just said in the headline. Samsung is no Apple. In fact, Apple may not even be Apple anymore. I am so tired of reading financial and tech stories about Samsung trying to be Apple.
I worked for Samsung for 17 years as their PR agency. I know I left them seven years ago, but their culture is exactly the same. There is no Steve Jobs at the company. There is no leader with charisma at Samsung, and there is no one who has the power to inspire. There never will be. The Americans who work at the company are robots, and the Koreans get rotated to new positions every few years.
One of the major reasons why Samsung is so successful today is because they bought their way into the marketplace with huge advertising budgets, and they have the factories to replicate product trends.
Samsung, however, will still be in heavy competition with Apple for years to come. Is Samsung initiating these combative stories, or is the press once again trying to instigate a war? Speaking of wars, I wonder what position Samsung is going to be in if their neighbors to the North get too feisty. I worry more about the young leader of North Korea, Kim Jong-un, threatening to use missiles and rockets on South Korea and the United States than I am about Samsung competing with Apple.
Maybe it is my age, but when I look at this competitive Samsung dance, I see history repeating itself. Instead of North Korea threatening to “nuke us,” I hear Russia threatening to “bury us.” When I see stories about Samsung taking over Apple’s number one position in tech today, I hear Sony challenging JVC in the Betamax vs. VHS competition.
Is everything old just new again?