All Things Full of Shit

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At a certain age, I had to put up with finding out there was no tooth fairy, no Santa Claus, and no Easter Bunny.

I obviously survived all those disappointments, but I don’t know if I can survive this one: as of the first of the year, Kara Swisher and Walt Mossberg will no longer be producing AllThingsD for the Wall Street Journal. My equilibrium is now all messed up.

Kara and Walt represent the epicenter of the digital universe as far as I am concerned. Their consistent ace reporting and leading industry guidance, has helped give birth to some of the greatest innovations of our lifetime. Rumor has it, that Steve Jobs would call Walt in the middle of the night to get his opinion about moves he was planning to make. Today the founders or leaders of Google, Twitter, Facebook, Tesla, Amazon, eBay, and Microsoft regularly contact the dynamic duo for their all-important reality checks.

AllThingsD was launched by Walt and Kara, both former WSJ tech reporters/columnists, seven years ago as an extension of The Wall Street Journal’s D: All Things Digital conference.

I don’t think I missed a morning since they started that gig that I didn’t read them and then check back several times during the day to see what else was going on. No matter what other tech site I read, AllThingsD represented the ultimate truth in the ever developing story of Silicon Valley. I’m not the only one who feels that Kara and Walt just have the finest reputations.

I can’t Imagine what the WSJ was thinking when they didn’t renew with Kara and Walt. AllThingsD was the must respectable part of the WSJ organization. While reports claim that the WSJ will try to replace them with new tech hires, I think it is safe to say that it will take years for the publication to capture the caché they once had.

It just proves there is nothing sacred in publishing. It a dollars game, nothing more, nothing less. If the legendary folks cost too much, bring in the youngsters. Editorial is nothing more than some gobbledygook crammed between the almighty ads.

When I look at the larger picture, I realize that Kara and Walt have a better future ahead of them. Either they will sign on with another media service or start their own. In either case, the millions of readers who believe in Walt and Kara will follow them anywhere. They are a part of our digital DNA. We can’t live without them.

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