David Pogue Leaving The New York Times

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David Pogue

By the time most of you read this, I will be in Cuba without any Internet or email. Wish me luck. This is the first time ever that I will be disconnected. I may come back with a nervous tick. In any case, I am determined to make this trip and live through the challenge of not communicating with family, friends, or the office. No one will miss me as much as I will miss them.

On top of all this, I learned from friends in the industry, as well as early morning tweets, that David Pogue, the personal tech writer for The New York Times, is leaving the paper to join Yahoo.

This is a major shift for the tech industry. Pogue was the go-to man at The Times for anything you wanted to know about technology. Along with Walt Mossberg and Kara Swisher of AllThingsD, published by the Wall Street Journal, Pogue is iconic for his tech reporting and has a bigger audience/fan club than several other well-known writers combined.

Last month we learned that Mossberg and Swisher will be leaving the Wall Street Journal at the end of the year. The industry is playing checkers with the best tech writers in the United States. While no one will admit it, it all has to do with money. Newspapers are bleeding and tech writers who draw big audiences want to be handsomely compensated.

Yahoo is apparently willing to do that. Yahoo’s CEO, Marissa Mayer, has been romancing Pogue for some time. She is no fool! She is bringing in the stars to make Yahoo the ultimate news source. This is a repeat performance of when she acquired Tumblr. If you want to be the biggest and the best, then hire the talent.

Pogue, who was with The New York Times for 13 years, claims that Yahoo affords him the opportunity to publish columns, blogs, and videos about innovation, the likes of which we have never seen before.

Pogue spells it all out on his personal blog, the one that uses Tumblr of course.

Mazel Tov to all!

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