I feel like the retail industry keeps reinventing itself. At some point retailers may end up exactly where they started, a storefront. Friends of mine who are business writers tell me that the next big trend in retail will be to have Internet purchases delivered to a pick-up station rather than a home address. It seems that a lot of e-commerce retailers are looking for new ways to accommodate customers.
Engadget reported that Amazon has already started this in London. I heard that it will be instituted in the United States as well. As of last week, Amazon has opened what they call click-and-collect lockers in Finchley Central and Newbury Park Tube stations in London. It seems odd, but purchases are being delivered to pick-up stations in subways in order to be more convenient for workers who commute.
Amazon is not the only retailer seeking out sites for pick-up locations. I hear that traditional department stores, mass merchandisers, warehouse clubs, and dedicated online retailers are considering this option too.
This may be a win-win for all. Customers get to pick where they want their purchases delivered and retailers get to make fewer delivery stops.