Book publishers are finally going to compete with Amazon. Harper Collins is leading the way, but I heard other publishing houses plan to do exactly the same thing.
Effective in a month from now, Harper Collins is going to help their individual authors sell books. Harper Collins authors can now add a “Buy Now” button to their own personal websites and social feeds which will transfer book buyers directly to the hc.com (Harper Collins) online store.
That’s pretty cool. Seems like a natural to me. Not sure why this was never done before. I guess the book industry finally decided that they needed to do something novel. Ha!
That’s not all. Harper Collins authors will receive better royalty rates on affiliate sales.
Congratulations to all my friends who publish books with HC. My suggestion! Don’t quit your day job yet. A contact of mine at HC confided that this won’t put a dent in Amazon book sales for many years to come.