It’s All About The “Likes”

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I’m in the thick of things when it comes to social media. I handle a lot of the content that gets posted for clients. Yet it took me by surprise when a music agent recently told me that young artists are just not taken seriously if they don’t have a big following on Twitter, Facebook or Instagram. That means record companies, movie studios and casting agents are more concerned about how popular an individual is, than the talent he or she possesses.

Unlike when we were in the prime of our careers, most young adults are expected to have a fan club if they want to get ahead in life. It doesn’t matter what business they are in. Handlers and/or superiors want to know that, if needed, the talent or employee, can send out a tweet and engage personal support.

In our day, we were judged for our capabilities. We would focus on improving our skills. Today, people in the workforce have to worry about improving their talent as well as building a loyal following. I can’t even imagine the pressure for anyone in the job market who needs to prove he or she has the power and impact.

A recruiter friend also told me that those who have a sizable fan club on Twitter, Facebook, or Instagram, should immediately list it on top of their resumes. Where, once we would describe our “experience,” the show offs post their high ranking numbers. They are immediately perceived as industry personalities.

I know it’s difficult for people of our age to believe that this is the way business is done today. It may be sad, but it’s true.

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