Ford’s Smart Mobility Initiative

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Image: CEA
Mark Fields, CEO, Ford

When I first read the copy I wrote below, I have to admit I sounded like a PR person for the Ford Motor Company. That’s not the case. I just want to let you know the steps they are taking to gain our trust as seniors. For some, they didn’t have that good a reputation in the last decades.

Ford has been exhibiting at CES for a number of years because it wants to be known as a technology-focused automobile company. Ford has also taken a lead on vocalizing the importance of innovation and the growing global transportation challenges.

In his keynote address, Ford CEO Mark Fields announced the company’s Smart Mobility initiative. There are 25 experiments ranging from big data analytics to a car swap service. Ford also wants to be a leader in autonomous cars. More from Ford in the coming weeks. A story in Detroit News explains more about the technology Ford is working on. Check out the videos below that demonstrates their commitment to performance.

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