Adding A Digital Dimension To Your Mature Business


Judy Graham is a wonderful example of how someone over 50 is successfully using her own website, YouTube, Facebook, Twitter, and a blog to promote her business. Judy has had a knitting company since 1977. She had a yarn/craft shop, gave knitting lessons, and sold other craft supplies.

For the last 30 years, Judy has been designing and knitting for the top names in TV and movies including Barbra Streisand, Tom Hanks, Angelina Jolie, Diane Keaton, Whoopi Goldberg, and Kevin Costner.

In recent years, she added a digital dimension by giving online advice on how to get started in knitting by exposing the basic stitches, share some tips, and offer easy to follow instructions for simple projects.

I became aware of Judy because her son Jefferson Graham, a long-time tech writer for USA Today,, mentioned her on Facebook. Since I like to knit, I quickly researched Judy’s endeavors and was stunned to see her achievements on social media. There are so many senior folks who would also like to have a digital business in their respective fields.

I suggest that we all visit Judy’s website to find out why she continues to knit and how she is using social media to reach new audiences.

Judy points out in her website, http://www.knittingtipsbyjudy.com, “Knitting is a creative way to reduce stress and anxiety. It’s a quiet meditative activity. Like piano playing, good for keeping your hands and fingers flexible. Reading and following a knitting pattern is a good to keep your brain cells active because you’re thinking and learning all the time.”

Thank you Judy for your inspiration and guidance.

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