Images from Penguin Cold Caps.
I have been writing about innovative products for 48 years, first as a trade journalist (11), and then as a PR person (37). Let’s not forget the three plus years I have been blogging about innovation while still running a PR agency.
I must say today is remarkable as I report that many breast cancer patients are wearing a specialized frozen cap during treatments and a few hours after as a way not to lose the hair on their heads.
Most of the major media, including the New York Times, have written stories about the Penguin Cold Cap and the DigniCap. Just google both these names to learn why women are tremendously relieved to learn about this hair-saving treatment.
To quote the New York Times and a few
other media sources,”the cap slows down
the metabolic activity of the follicular cells
in the hair. That reduces the effects of
chemotherapy on the scalp hair.”
Read more about where the treatments
are being given, the costs, the research,