Jonathan Cheban and Kim Kardashian
There isn’t a week that goes by that someone doesn’t ask me, “How do I make something go viral?” What that question really means is “How do I attract millions of eyeballs to something that I posted online?”
There is no easy answer to that question but I can tell you what happened to me today that captured millions of young folks to see a product that my PR agency has been promoting for months. Kim Kardashian’s best friend, Jonathan Cheban, decided to feature the Waterpik Water Flosser, on his new website called The Dishh.com.
He also featured it on his Facebook page. His entertainment website attracts millions of viewers per month. His Facebook page gathered 20,000 “likes” in one hour after posting the Waterpik Waterflosser. Loyal followers then shared his Facebook posting on their news feed or tweeted his comments on their respective Twitter accounts.
That’s what you call “going viral,” someone posts something and then thousands or millions of other people copy it to their social media accounts. I know this sounds pretty simple but it’s not.
You can’t force something to “go viral.” What works one day, doesn’t the next. It certainly helps if the original post is something many folks would be interested in or someone with tons of fans reposts what your original post. There are times when even this doesn’t work. It all depends on other news being posted at that time and if people think your comment is worth repeating.
The reason why Jonathan Cheban featured the Waterpik Water Flosser was because our PR agency sent him a unit to use many weeks ago. Timing is everything. He decided to do an Internet product roundup on bathroom gadgets and whala, we were on his radar screen. Thank you Jonathan.
Feel free to call me if you need something to go viral. I can discuss stategy with you. Ultimately, it’s a lot of luck.