Amazing Odds And Ends 


I just wanted to share a different type of  editorial hit that we (HWH PR) achieved on Good Morning America today for Waterpik’s Water Flosser. It didn’t cost our client a thing. It looks  like an advertisement but it’s strictly editorial. The segment is called Deals and Steals. I’m not allowed to tell you the exact number but Waterpik sold more units than anticipated across all time zones. I just wanted to share this amazing exposure with you.  

Oldest Synagogue In America

I met Erica Goldberg on our River Cruise a few years ago on the Douro River, Portugal.  Of course, we are Facebook friends ever since. I loved one of her recent posts because many of you have been there. 

A Broadway Debut

Here I go again. I met Victoria Lang at the beginning of my career when she was a producer for “Live with Regis and Kathie Lee.” I used to pitch her editorial concepts all the time. She has had a fantastic TV career, and for the last two decades, has been producing Broadway Shows. This is the latest.




Image: Journal 


With Halloween a few days away, I have a question for you. Would it bother you if you found out that someone died in your apt/house before you moved in? I have some good friends who always check this fact each and every time they move. As they laughingly joke, “We are afraid of ghosts.” 

 The truth is that some people are just uncomfortable knowing that life ended in the space they call home. When Eliot and I bought the apartment next door to us in New York, we knew that our dentist neighbor was dead in the bedroom for a few days before his wife called the authorities. She didn’t want to give him up. The truth is another couple rented the apartment before we bought it, so it was kind of a second-hand death purchase.

In New York City you can’t be picky. Space is a premium and for the most part, death is not a deal breaker. The website,, was founded in 2013 by a software development company based in Chapin, SC. They built a database that contains all the information you need to conduct a search.

I have no personal experience with the website, but I know a few satisfied customers. Mashable recently wrote a story about the company.


I’m Going To Try To Put Seniors Back To Work  

I spend a lot of time talking to people my age about their desire to go back to work. “If I can only find something for 20 hours a week where I can use my brain,” said a friend of mine who has been retired a few years. For fifteen years, he was Vice-President of a pharmaceutical company.

His desire to work is not uncommon. Many retired business people and educators miss the action of their occupation. They don’t necessarily want to work full time, but they want to find a position where they are useful and appreciated. They are not interested in being a Walmart greeter or a Uber driver (even though there is nothing wrong with that).

While my contacts want to be involved with the decision makers, they can’t even get their job request phone calls returned. They send out resumes, go to networking parties, and even attend job fairs. Nothing ever materializes. 

Huffington Post just issued a story, “Where Are All The Old People In Silicon Valley?  It covers the fact that once older folks lose their job in the Bay Area, there is no chance of getting back in. The  article quotes Mark Zuckerberg of Facebook who once offended 50-plus crowd when he said, “Young people are just smarter.”

I’m announcing today, that I am going to try to prove Zuckerberg wrong. I’m in the midst of contacting Facebook, Google,  Proctor & Gamble,  Amazon,  Pfizer, etc about starting a program where they hire seniors to find solutions to major challenges. The qualified seniors can work flexible hours just as long as they meet deadlines and make significant contributions to the company.

When I outlined my intent on Facebook recently, the response was overwhelming. Lots of friends wanted more information. My job has just begun. I feel that I can start a trend where major companies take a chance on seniors. Now I just have to find the right senior candidate, for the right meaningful project. 


Hazel Is Going To Chicago

This is the musical we are involved in. We were sworn to secrecy until the media announced that Hazel, the musical, will  open next March 31th at the Drury Lane Theater in Oakbrook, IL. Both Chicago newspapers ran the story today. Official opening is April 6th. We are thrilled for our friends Chuck Steffan, Ron Abel, Klea Blackhurst, and Lissa Levin. All this would not have been possible without the help of Lucie Arnaz Luckinbill. 


Smartphones Are Now The Brains Of New, Cheaper Drones 

In case you missed Shark Tank last Friday night, I wanted to tell you about a new type of drone that all five sharks invested in. It’s called PhoneDrone by xCraft. Each Shark contributed $300,000 for five per cent of xCraft. Combined, the Sharks now own 25 per cent of the startup.

The company captured the hearts of the sharks because it is the only one of its kind that inserts your smartphone in the body of the drone so it becomes the brains for navigation–GPS, Bluetooth and WiFi radios, a high-resolution camera, and an on-board computer. 

By using smartphone components, the xCraft PhoneDrone can retail inexpensively at $250. The one glitch I see in this whole scenario, is that you truly need a second iPhone to use the auto-follow functionality and other added-on feature.  I don’t think too many folks own two smartphones. 

It’s going to be very interesting to see how many people think it’s a good idea to allow their smartphones to fly in the sky. I get the heebie-jeebies just leaving my iPhone in a room I’m not in. 

PhoneDrone also recently launched a Kickstarter campaign. Check it out here. I’m not sure what is going to happen to the  Kickstarter campaign which already  raised over $65,000. The goal is $250,000.  
I’m going  to follow the introduction of the PhoneDrone and see if other companies follow this route to reach new low price points.

Something As Simple As This            




Images: Mobstub and Amazon

Something as simple as this can save your life, and keep you warm at the same time. I personally like wearables that light up at night so moving vehicles can easily see  you. As we get older, precautionary steps like this should be considered.

I’m not sure how long these types of knit caps have been around, but they are gaining in popularity this year. In fact, several friends have told me they are back ordered on Amazon. Mobstub, and Walmart. 

I think I want one for myself even though I don’t plan to be in cold weather that much. This type of cap can come in handy anywhere, at anytime. The LED light on a tightly knit hat is perfect for airplanes whose ambient temperature is freezing. Have you noticed how cold some cabins are these days? 

Friends who ride bikes first alerted me about these caps. Then I saw online advertisements for them. While there are a few different brands, most of them feature:
On/Off switch controls 4 LED lights
Knitted acrylic material, no itchy wool.

One size fits all.

Replaceable batteries.

Directional lighting 

Price: Around $20. 

If you find a store selling them, let me know. 

This Is No Ordinary Video 


I shot this video on the Periscope app. That means that while I was taping, other Periscope members were watching it live. The app is now owned by Twitter. 

I tried to give you an easy explanation so that you completely understand that if you tape video footage on Periscope, you have become a live broadcaster. There are no second takes and no do-overs. As you are taping on Periscope, you actually see the list of people tuning in to watch your video. It can be a little intimidating. 

Once my broadcast is over, the video gets posted on my Twitter account and I can choose to save it in my camera roll. If I do save it, I can then forward it to non-Twitter users. That’s you.

I encourage all of you to try Periscope. You have not experienced anything like it. You have watched your favorite commentators tell you a story about news event. Here is your chance to be the storyteller. By the way, most Periscope videos do not feature the broadcasters on the screen. We hear their voice explaining the video. It is really a lot of fun.

An Evening With Daniel Boulud

Not sure how we got invited, but we spent the night celebrating the fifth anniversary of DB Bistro Moderne in Miami. We went with friends from the Murano and we ate everything this fine dining establishment had to offer.