I have been searching for Stan Weston, the creator of G.I. Joe, for years. He was our client at HWH PR starting around 1989. He had a licensing company called Leisure Concepts at 1414 Avenue of the Americas. In fact, he was one of the reasons we also moved into that office building and stayed 21 years. Stan meant a lot to me. He was one of those clients who inspired us to do great work. He remained our cheerleader for a number of years before he decided to make Cap Ferrat in the South of France his new home.
Eliot and I were lucky to visit him twice while we were on a tour. It was always fun to see Stan in his new environment.Then we lost touch. This summer we visited other friends in the Cap Ferrat area and decided to reconnect with Stan. We were stunned to learn that he was no longer there.
When I got back home I started to hunt for him. I didn’t really get far, when Leslie Mark Alter, a long time friend, spotted a story about Stan in the New York Daily News. The article covered the fact that Stan never received the proper financial rewards and attribution for the G.I. Joe idea. Hasbro Brothers (then The Hassenfeld Company) bought the idea from Stan for $100,000 and went on to make billions.
Stan wants to re-examine the case. I want to help him. I am working on a high profile campaign right now. This is going to be fun.