I tried to write this piece about Robin Raskin, CEO and Founder of Living In Digital Times, many times. There were just too many facets to this Wonder Woman. I didn’t know where to start. I’m also not sure I know where to end. Robin’s personal and work life just keeps changing for the better all the time. I’m not saying that she doesn’t have difficult challenges too, it’s just that she chooses to focus on the brighter side of things.
Robin has the type of personality that can figure out a way to take advantage of opportunities. She admits she got her positive energy from her late father, a lawyer, who would shake her hand every morning and say, “Shake it off. Shake off everything that bothered you yesterday and start fresh today.”
Those handshakes gave Robin the impetus to be one of the major reasons why CES is wildly successful today. Approximately five years ago, she noticed that a number of the big manufacturers were pulling out of CES because of various reasons.
Robin asked Gary Shapiro, President and CEO of the Consumer Technology Association, if she could sell some of the unclaimed exhibit space to emerging and innovative technology companies in various fields that CES never went after before. Robin wanted the newbies to be grouped in categories on the show floor.
After Gary said yes, she started with Kids@play and then expanded to
Digital Health Summit, Digital Money Forum, FitnessTech, Baby Tech, Family Tech Summit, TransformingEDU, MommyTech TV, Beauty Tech, Wearables and FashionWare runway show, Mobile Apps Showdown, Last Gadget Standing, Robots on the Runway and the KAPi Awards.
Today, Robin’s company is responsible for 80,000 square feet of exhibit space at CES. The most amazing thing is that Robin’s vision has had a huge rub-off on CES in general. The show is now known as one of the biggest innovative exhibitions in the world. In fact, the parent company, changed its name from the Consumer Electronics Association to Consumer Technology Association.
Robin has had a rich history in technology. She began writing about tech in the 1980s when she was raising her three kids. At first no one would hire her because of her lack of experience. Then after sending a few editors free and unsolicited articles about how technology was going to empower women forever, she secured a gig as a frequent contributor to Family Computing. She later became a contributor to PC Magazine and finally Senior Editor at PC Magazine. She then went on to become Editor in Chief of FamilyPC Magazine.
Robin is a true pioneer in the CE business. She will definitely be written up in the history books. She is the kind of gal who is ageless and has worlds yet to conquer.
Her advice to seniors who want to work. “Try to start something on your own. That’s the best way to be a part of the work force. Once you get the engine going, people will look at you for your current accomplishments rather than your age. If you want it, you can do it.”