It was an amazing day at Hearst Magazines in NYC. HWH PR arranged a media day for Waterpik Water Flossers at Cosmopolitan, Good Housekeeping, Redbook and Elle. I led the tour with Richard Bisson, CEO, Water Pik. Our mission was to spread the word on the importance of good oral health care. We met incredible editors and had the fortunate opportunity to tour the Good Housekeeping Institute where they test products for the Seal of Approval.
Richard Bisson, CEO, Water Pik with Patricia Haegele – SVP Group Revenue Officer (Publisher); Laurie Jennings – Deputy Director Editorial; Rachel Rothman – Chief Technologist; Christine Rannazzisi – Assistant Publisher – Marketing Director, and Rich Hencke – Director, Strategy and Marketing Partnerships Good Housekeeping.
The other half of the caption above
Overlooking Central Park from The Institute.
The new Nordstrom department store under construction.
Karen Snyder Duke, Health Editor, Redbook with Richard Bisson, CEO, Water Pik
Megan O’Neill, Beauty and Fitness Editor ELLE, with Richard Bisson, CEO, Water Pik.