If You Can’t Tell Us What Your Company Does In Less Than 30 Seconds, You’re Not Going To Succeed

It’s never too late to start a business. I don’t care how old you are. Let’s hope you’re smart enough. If you plan to do a start -up, be sure to listen to our Lying on the Beach podcast. 

Most founders of start-ups can’t describe what their companies do in less than 30 seconds. Most executives at well-known establishments can’t either. They go on and on. In today’s world, most folks have short attention spans. Serious business people better be able to spell out the winning facts, fast. 

This is so important for attracting strategic partners, editorial interviews, and social networking. Here is advice from a major TV personality, Steve Greenberg, and yours truly,  who talk about this topic on our podcast, Lying on the Beach.

Click here. 

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