Everyday, someone asks me about Snapchat. What is it? Why is it so popular?
David Pogue, tech editor at Yahoo Finance, did a marvelous job explaining it. I decided to write bullet points, from his lengthy explanation, so you too can know enough about the app to engage in conversations.
1-Snap, the parent company of Snapchat, recently went public at $24 per share. It’s now $22.07.
2-The company lost $515 million last year, and $373 million the prior one.
3-Most people who use it are under 25, and 70% of them are female.
4-Approximately 200 million people use Snapchat every day. They send 20,000 photos a second, and watch eight billion videos a day.
5-Snapchat is made up of three apps.
A-10 second self-destructing photos and videos. The app offers overlays on photos.
B-Longer term posts on the user’s time line called “Your Story.” Chats can be conducted by typing, talking, or video calling.
C-A news section is being developed where online publications can post their own content for you to read: ESPN, Comedy Central, BuzzFeed, People, National Geographic, CNN, and many others.
If you want to know more, watch or read Pogue’s complete explanation. Click here