Amazon’s “Try Before You Buy” Online Fashion Offer 

Amazon’s new offer to allow its Prime customers to order and try on clothes before buying is like winning a huge lottery to millions of hardcore online fashion shoppers. No one ever expected a bold move like this from Amazon but if you think about it, it totally makes sense. 

You try on clothes before buying them in a traditional store, so why shouldn’t you be allowed to do the same thing online. I was dumbfounded when I first heard about Amazon’s new shopping feature, but now it makes perfect sense to me. I also found out that other smaller stores are trying this concept too.

The Amazon service is in beta mode. That means they are testing it, but expect it to be rolled out soon across the country. Amazon just wants to make sure all of the parts of this new service are  working before allowing the masses to get involved. If you are going to make a mistake, do it on a small scale. Once Amazon feels its new concept is successfully engaged, the rest of us will be invited in.

The new service is called “Prime Wardrobe.” Each Prime customer will be able to order three to 15 items of clothing free of charge. Amazon claims shoppers “can keep the merchandise for seven days, returning unwanted pieces and paying only for the items they keep.”

Leave it to Amazon to figure out another way to wow us. We are all becoming Amazon addicts and Jeff Bezos likes it that way. The only clothes that are available under this new program are the ones with the “Amazon Fashion Prime Wardrobe” logo. Amazon claims that more than a million pieces of clothing and accessories are available.  “Customers who keep three or four items receive a 10% discount off their order. If they keep five or more items, the discount jumps to 20%.”

Retail reporters and analysts are predicting that Amazon will become the largest apparel retailer in the United States. It just proves that if you have the right concept, people will spend money. It’s difficult for me to watch all of my favorite clothing stores close, one by one. Amazon did it to books stores, and now the apparel stores. 

We have to get used to it. Our lives are changing drastically whether we like it or not. That is what  they call “progress.” Either you adapt, or you get left behind. 

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One thought on “Amazon’s “Try Before You Buy” Online Fashion Offer 

  1. Land’s End and other online retailers have always accepted returns on their products, no questions asked. I don’t see a week’s difference in billing my credit card as being a major motivator for choosing Amazon. Other online retailers will have to jump to compete with A.’s discounts though. Hopefully, millennials and others will recognize the need to support smaller companies in order to keep the market robust and their increase their choice.

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