What’s in the pouch?
A collapsible travel water flosser.
My PR agency, HWH PR, introduced the Waterpik ultra-compact, collapsible water flosser yesterday that is perfect for travel. There is nothing like it in the marketplace. We introduced the unit to the press at the Museum Of Art and Design located in Columbus Circle, NYC.
Called the Sidekick, the unit assembles in a snap and disassembles just as quickly for storage in a drawer, handbag, or briefcase. Sidekick tucks inside an included, zip-up, water-resistant travel pouch. It’s so small and so convenient.
It’s really adorable. I have been testing it for months. I love it because it works like a full size counter top unit, but it’s miniature. It will become standard travel gear, just like a toothbrush, toothpaste, hairbrush, and shaver.
Waterpik expects Sidekick to attract people who never used a water flosser before.
The Sidekick weighs just over a pound and comes in three contemporary color combinations: white with chrome accents, white with rose gold accents, and black with copper accents.
Other features include:
• 5×7 inch portability
• 5 pressure settings with sliding pressure control
• Swivel handled flossing stylus with tip
• 60 seconds of water capacity
• Dual-function water reservoir that flips for travel and tidy storage
• Water-resistant, zippered travel case in charcoal fabric
• Global voltage compatible for domestic events or world tours
Powered by the same patented Waterpik technology in full-sized, countertop units, the Sidekick water flosser removes harmful plaque and bacteria between teeth, in hard-to-reach areas of the mouth, and below the gumline.
The Waterpik Sidekick sells for $129.99 on Amazon.com and Waterpik.com.
The press reception yesterday was wonderful. It’s really an amazing innovation because of the way it is designed and stored. It’s like carrying around a makeup case.
I can’t wait to give out a few to family and friends. Here are a few pictures from the press conference.