Eiffel Tower With Dancing Lights
We are in Paris till Tuesday. I’m writing you on the last night of our Riverboat Cruise. It was an amazing week.
Now, for the topic of the day: “Influencers.”
The world has changed dramatically since we applied for jobs. Today, recruiters in the fields of entertainment, journalism, sports, modeling, art, real estate, philanthropy, and tech (and more) no longer just focus on education and experience. They want to know how many followers you have on Instagram, Twitter, Snapchat and Facebook.
The job seekers with the most social media “influences” could get the best jobs because they offer a built-in audience. Many job categories today are trying to reach larger audiences. If a candidate, with a million followers, applies for a job, he or she will likely get the position over everyone else. Companies want “influencers.”
It’s worth a lot of money to brands. One tweet from an “influencer” is worth hundreds of thousands of dollars in advertising.
Recruiters are using social media to scout fresh talent.
Dwayne “The Rock” Johnson, who has 106 million Instagram followers— is earning $1 million to promote his 2020 movie “Red Notice” on his social-media accounts. That’s in addition to the $20 million Universal Pictures is paying him to star in the movie.
The next time I hear a senior person say that social media is a waste of time, I will remind him or her, that there is some very serious money to be made online.
Back to the Riverboat……
Here are friends we made. I promised no names. They are not “influencers” and they want to stay that way.
No, Amazon didn’t buy a French Synagogue. These are two different subjects I want to talk about today.
First Amazon. Be very careful about returning too many Amazon items. The company is cracking down on people who constantly return things. The Wall Street Journal just did a story about how Amazon is closing down phony customers. I suggest you read it so you don’t get a surprise rejection. Click here.
On to the Synagogue. AmaWaterways featured a Jewish Heritage tour today of Rouen. The city is about 90 minutes north of Paris. The temple we visited has been around since 1954. It was completely rebuilt after it was destroyed during WWII.
Only 250 families belong to this temple and most Shabbats only attract 10 to 20 people every Saturday. A Rabbi travels from Paris to Rouen to conduct services. About 700 members show up for the High Holy days.
The temple had one marriage and one Bar Mitzvah in the last three years. Most congregants prefer going to Paris because it’s easier for families to gather there.
One of the senior members of the temple met with us, showed us their Torah, and even blew the Shofar. AmaWaterways brings passenger guests to this temple every week. They also give a weekly donation of 50 Euros.
That’s what I call smart marketing.
Street art work in Rouen.
Eliot and I, along with our friends. Myra and Gary, went to see this movie last Saturday night in Miami. It wasn’t a great movie but it was an important one.
It reminded all of us to stop postponing our joy. I also think if that means getting out of your comfort zone, do it. We are on a Riverboat on the Seine with a 100 people who are mostly 60 plus. There are a few younger ones, but 95 per cent are our age.
I can’t believe some of the things I heard many of these seniors do.
1-Bike tours that target 30 plus miles a day.
2-Volunteer work in the poorest areas of Mexico.
3-Chaperones on local school tours.
4-Hiking trips around the world.
5-Securing jobs as virtual assistants.
6-Docents at neighborhood museums.
It just has been two days and I am amazed at the stories I have heard. I feel like this can be the start of some new adventures. It’s time to shake things up.
This is our second trip to Paris this year. Both are quasi business related, but I have to admit we have plenty of time for both work and fun. I must say that Eliot and I feel totally comfortable here, like it’s our second home. Everyone is friendly and accommodating.
The whole shtick about the French refusing to speak English is not true anymore in Paris. The entire city is filled with people from all over the world, speaking hundreds of different languages. Most folks just want to get along and make a decent living.
We are also very lucky that we have friends who live here so we get to see what life in Paris is really like. They eat tons of bread, butter, and pastries, and still stay thin. Eliot and I had olive bread today with chunks of big olives inside, and it was divine.
Now, on to the great tech news. Many of the telephone carriers are now offering inexpensive international phone, text and data plans. For $10 a day, my iPhone works like I was home in the United States. I am in constant communications with my office, and I can work remotely from anywhere in the world. I never had access like this before.
Making a call right in the street without having to seek out a WiFi area is so liberating. Thank you Verizon. Other carriers have it too. Thank you Howard Stark for making me aware of this service.
Verizon has TravelPass. The minute I arrived in Paris, I received the welcome text below. It’s a whole new world.