Lois Whitman-Hess has been in the tech business for 45 years. Yes that long. She started as a consumer electronics journalist at HFD when she was 18 working alongside industry veterans Manning Greenberg and Aaron Neretin. Eight years later she got recruited by Richard Ekstract to Consumer Electronics monthly where she learned the essence of business. Three years after that she started HWH Enterprises with Eliot Hess, the art director at CE Monthly. They were later married. Together they own and operate HWH PR, one of the best known and longest running PR agencies in the tech business. Lois has attended every Consumer Electronics Show. She is a business advisor to dozens of companies, a marketing consultant, speaker, writer, deal maker and networker.
Lois decided to start this blog because she feels it is important for the 55 plus crowd to be aware of an ever changing digital world.. What is new one day in the world of the Internet is old the next. Keeping up with innovation is like being Lucy packing chocolates from that runaway conveyer belt . http://www.youtube.com/watch?v=8NPzLBSBzPI&feature=fvwrel While her friends are downsizing and playing golf or spending more time with their grandkids, Lois is trying to become knowledgeable about Instagram, Highlight and Pinterest. The real challenge is just not understanding what these technologies do, but how to use them.
Lois says those who are older have a deeper understanding of the potential and practicality of most of the technology today. Most younger people want instant gratification and take things at face value. Their intuition is all about using the mechanics, the senior generation is all about applying them to life experiences.