We are starting a new project, so I thought you should know about it.
We created an Internet talk show with TV personality Katerina Cozias that will be distributed to over 15,000 members of the press in tech, art, business, fashion, beauty, music, health care, politics, children, sports, on and on. You name a category, we have it.
Katerina already has a very successful talk show called LA 40 so we asked her to partner with us. Her studio is in Sherman Oaks, CA.
We can interview anyone via Skype for a 30-minute show that allows you to explain whatever it is that you want to introduce or discuss. It could be a new book, product, fashion design, art piece, invention, anything at all. We will help you zero in on what you should say in order to get editorial coverage. We will help you achieve a strong message.
Please check out a few of our recent talk shows so you can see exactly how you will be promoted. After you view the videos, give me a call so we can see how we can work together.
• LA40 Talk Show: Philanthropist, Kevin Reed https://bit.ly/2m4qkur
• LA40 Talk Show: Author Interview, Susan Nefzger https://bit.ly/2m3kpWg
• LA40 Talk Show: Author Interview, Gary Rahman https://bit.ly/2L5uNYu
Remember, our PR agency, HWH PR, has been one of the most successful marketing companies in the tech business. We have introduced more emerging technologies than anyone else. We have attended every CES since its inception and have represented many of the big names in the business including Samsung for 17 years, Sony, Casio, DuPont, HBO, Philips, Waterpik, Random House, Westinghouse, and Panasonic. We know how to get results.
Even though Jeff Bezos is now worth $151.4 billion, it doesn’t mean that he didn’t throw a hissy fit this past Monday when his company’s website went down minutes after Amazon Prime Day 2018 started. I heard he went crazy. This event was in the making for more than a year.
Why didn’t someone predict that such a disaster could happen? I would have easily been the one to question the capacity of the servers. What makes me so insightful? The answer is obvious. Experience.
We had a client who was introducing a free WiFi cell service on a technology called voice over Internet (VoIP). Our PR agency, HWH PR, convinced David Pogue, then a writer for the New York Times, to cover the introduction. Our client, Line2, opened for business the day David ran the story. Seventeen thousand folks read the piece and immediately went to the website to sign up for the service.
It didn’t take long for the entire system to go down. That was a decade ago, and it took over a week to get the website working again. All the orders were gone and we had to start all over. It was a nightmare, but I learned a great lesson. Find out if a server can handle thousands, or millions, of folks accessing a website at the same time. Probably not. Heavy duty backup systems need to be put into place.
I do feel bad for the richest man in the world. I feel worse for the people he blamed. I’m sure it was not a pretty scene. Bezos’ ego was being tested. It wasn’t that he was losing money. It was that his company was out-of-control. For a man who seeks complete perfection, this was a day he never wants to see again.
Click here to see one of the most beautiful videos.
I hope the link worked. If not, click on the video below.
Below is the public art exhibit in Coral Gables, FL, that I photographed last Saturday night with my iPhone.
I noticed that my handwriting was getting worse and worse. At first, I thought it had to do with getting older. I noticed my mother’s handwriting got shaky looking when she reached 70.
I mentioned this to a friend who owns a digital company and he laughed. “When was the last time you held a pen and a piece of paper?” he asked. I thought about it. I do all of my note taking on electronic devices. Occasionally, I have to sign a document with a pen, or hand write a list. Other than that, everything is digital.
It’s no surprise that my penmanship looks wiggly. I lost my touch. That’s too bad. I’ve been told many times that when you hand write something you exude more emotion and detail. The feel of pen, or pencil to paper, allows you to be more creative. I can’t prove any of this, but it does make sense to me.
I work very hard to be totally digital. I really try not to use paper. In my profession, it’s totality uncool to be seen with a pile of papers. That’s why I loved a recent story in the Wall Street Journal that discussed what devices and apps you can use for note-taking and writing that mimic the pen and paper process. There are alternatives.
Read about it here.
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There is no secret that most restaurants are having a tough time making ends meet. We don’t go out to a restaurant without calling first to make sure they are still in business. You never know. We have shown up at a few restaurants only to find out that they closed a day or two earlier.
A company named Spacious, located in New York and San Francisco, is trying to help the restaurant industry. They created a new concept so restaurants can make money and get exposure to potential new clients.
Spacious is converting 25 popular restaurants in New York and San Francisco into weekday work spaces. That means restaurants who are closed for breakfast and lunch can now get paid for renting out their dining rooms. Restaurants make great work spaces for the community.
Bars and tables become desks and booths are conference rooms. For folks who would like to consider a restaurant as a workspace, it will cost $99 per month on an annual basis, or $129 by the month.
Will this work?
Spacious just received $9 million in venture capital and plans to sign up 100 more restaurants.
You can read about Spacious in the New York Times and here https://www.spacious.com/.