“13 Reasons Why” Is The Most Tweeted Show of 2017 

This is about the power of Twitter. The social media platform has become the official  barometer for all entertainment shows. Yes, there are other monitoring services but Twitter is probably the most accurate and the quickest reporting method.

“13 Reasons Why,” a Netflix streaming show, generated more than 11 million tweets since its debut on Mar. 30th.  Those are incredible numbers. No other program came that close.

Variety magazine reported the whole story, “13 Reasons Why” is a teen series based on a YA novel. The plot involves a suicide. Its executive producer is Selena Gomez. She has one of the  biggest Instagram accounts.  

Oh, to be young again! 

Becoming Warren Buffett (2017 Documentary)

A new client of mine, who happens to be 70 years old, is starting a new business in the world of licensing. He used to have the biggest name in the business. Those days have been gone for awhile. Now, he’s back trying to see if he can build a new, powerful company all over again. 

He asked me if I saw the Warren Buffet documentary? He wants to run his new company the same way Buffet ran his, lean and mean. I was amazed that there was a documentary on one of the richest guy in America and I never saw it. 

Forbes says he is worth about $74 billion. Buffet is now 86 years old. He is giving most of his money away to charitable causes. How beautiful is that? Watch the documentary to witness a simple, but remarkable life.



My Art Assignment This Week

• Lizette Gary aka Baye was born 1978 in Miami, Florida

After many successful years of International art exhibitions, establishing her own branded boutique and getting scooped up by serious art collectors around the globe, Baye is ready to make some noise in her hometown of Miami. 

My job is to make it happen. 

Baye’s modern day hieroglyphics can be seen on canvases, walls, furniture, fashion, books, and accessories. Some of them will be on display for a month, starting this Saturday night, at the Williams McCall Gallery, 110 Washington Ave. 


All Baye’s masterpieces are intentionally designed to enlighten people worldwide. In Swahili, Baye means Strength Within the Soul.


Baye is of Bahamian (mother) and Geechee (father) descent.  She has an 18 year old daughter, Yani Nakumbe and a five year old son, Amurru Z’marai. 

Baye is a self born artist (witnessed by her family). She sold her first painting at the age of nine. Baye has been winning awards and contests since 1985 from the NAACP.  

Baye is an alumni of Design & Architecture Senior High (D.A.S.H) in Miami. She won a scholarship from Pratt Institute in Brooklyn, New York in 1996

In 1994 Baye was the only student from D.A.S.H that was selected as the model designer for the Miami Design District by Anna Bucchelli’s Interior Design company

Baye was also one of two selected as an Intern Graphic Designer for the Miami Herald Newspaper in 1995 while attending D.A.S.H

Baye opened her first shop in Italy called Baye Art Boutique. She had the honor of being named the “Most Interesting Foreign Artist” in memory of Italy’s 18th century Artist Guiseppe De’Nittis in 2003.

Baye is fluent in Italian and also speaks southern and northern dialect.

Baye has completed her first full art production at Svevo Castello (castle) in Italy and was recognized as “Most Interesting Black Independent Female Artist.” 

Maya Angelou, R.I.P and Erykah Badu were present at Baye’s exhibition in 2002 and 2003 in Miami, Florida

Baye is a poet, songwriter and a vocalist in Italy where she released her first underground single called “Imagine Me and Ransom Noise.” 

Baye also taught arts and crafts to children at Feinberg  Fisher in South Beach and taught English at Westminster College in Italy.

That’s quite a life so far. 


His Father Wasn’t His Father

Unless you are ready for life altering facts, don’t send your saliva to 23andMe. The personal genomics and biotech company in Mountain View, CA, has become so proficient in examining DNA, people I know are discovering information about themselves that are forever changing their lives. 

In the last two months, a friend of mine found out that his father was not his father. Another friend’s father, who was adopted 60-plus years ago, finally met his real brothers and sisters, and a business associate just told me someone called him a week ago to say she was his daughter. 

Just in case you are wondering, all parties I just told you about agreed to be contacted if their names became associated with other connections. 

The company is named for the 23 pairs of chromosomes in a normal human cell.

When 23andMe was first created about nine years ago, my computer knowledgeable daughter, made the three of us (Eliot, Whitney and me) spit into individual little bottles so the company could tell us if we were related. Within a few weeks, we found out that we were related (no surprise) and other interesting facts about our heritage.

Since then, 23andMe has become so advanced that it can now give you information about how your genetics can influence your risk for certain diseases, discover where your DNA is from out of 31 populations worldwide, and learn how your genes play a role in your well-being and lifestyle choices.  

The company website also reminds folks if they are starting a family, they can find out if they are carrying an inherited condition that could affect their children. Also, learn how your DNA influences your facial features, taste, smell and other traits.

I have to warn you that 23andMe is the real deal. If you are not ready for the facts, don’t participate in its services. The people I reported about earlier are all dealing with their new lives  the best way they can. It’s all very surreal and they are just at the beginning of their new journeys. I will report their progress as I learn them.

Apple Wants To Monitor Diabetes 

Just in case you didn’t catch the news, Apple 🍎 wants to turn the iPhone into a sensor that will “noninvasively and continuously monitor blood sugar levels to better treat diabetes.” 

I heard this report tonight on NBC TV News with Lester Holt. I  couldn’t believe my ears, so I googled it. Sure enough, there were a number of stories from different news outlets that said Apple was secretly working on a feature that can track glucose levels accurately without piercing the skin. It’s reportedly an optical sensor that shines a light through the skin to measure indications of glucose. 

This is great news for the 29 million Americans who have diabetes. Apple is not sure when the monitor will be available. It has been in development for five years and still needs more work. 




200 Magazines A Month For $14.95

I am pretty sure I wrote about the Texture app before because I love it so much. For $14.95 a month, I get 200 magazines electronically delivered to me.

I cringe when I hear people our age say they don’t want to read their magazines on a digital device like as if they are being cheated. Do you know how wonderful it is to pay so little for all those magazines?  

Unless you have Texture, you don’t know how beautiful the magazines appear on your smartphone or tablet. Yes, there are times I actually read magazines on my iPhone. Anything for convenience.

Whoever thought I would be able to carry around 200 magazines in my pocket. At any given time, I can read the publication of my choice. Yesteryear, I would have had to carry around 50 pounds of paper in order to accomplish the same thing.

For those who tell me they would never digitally read magazines or newspapers because they like the feel of paper, I say you are reading old news. Every digital publication is constantly being updated with new content. In this world, things change so fast that after a few hours, it’s dated information. 

There are many advantages to Texture, but the one you will love the best is the summary that tells you which magazines have the best monthly stories. You won’t miss a thing.

Watch the Texture’s tv commercial above, it’s fascinating.  

Happy Birthday Steve

Today (April 12th) is my brother’s birthday.  Many ask if he’s older or younger than me. I’ll let you figure it out. There’s a four and a half year spread. In any case, there he is below (standing) with his beautiful family. Picture perfect. Happy birthday Steve.  Love, Lois and Eliot 

DigiDame readers loved the dinette set blog post. Here are some of the comments. 

Dedicated to DigiDame readers.

Concerts aimed at old guys are big business. Click here for the story. 

Social Media 60 Years Ago 

If these dining room sets could talk, we would all hear stories about our lives growing up. It all took place around these tables. In my family, the dining room set was the core meeting place. Everyone came together to share our daily experiences. It was our social platform. 

No Facebook, Twitter, or Instagram. Just a lot of out loud, chatter. The conversations covered the same topics as we post about today: family events, jobs, friends, holidays, health and politics. One person said something, the others commented. 

Nothing has really changed. We just used a different delivery system. Here’s to the good old days. 

Miami Beach Gay Pride 

Miami Beach was in full celebration this weekend and Eliot captured it. 

Miami Beach Gay Pride was a three-day event that features a beach party, a festival and a parade area.

The mission of Miami Beach Gay Pride is to bring together members of the lesbian, gay, bisexual, and transgender community, their friends, allies, and supporters in celebration of the unique spirit and culture of the LGBTQ community. 

Photos by: Eliot Hess

Grand Marshall Ross Mathews is an American television personality widely known as an intern and a correspondent for The Tonight Show with Jay Leno, where he was known as “Ross the Intern.”

South Florida NBC Six in the Mix” host Roxanne Vargas

Jawan Strader and Sheli Muniz, co-anchors NBC 6 News

A Visit To Broward Community College  

My author friend, Neil Plakcy, invited me to share my life in public relations with his communications class at Broward Community College. I probably learned more from the students than they did from me, because of their knowledge of social media. 

It’s a different world out there today and I’m not sure what some older folks can teach younger ones these days. The Internet has opened up new worlds to youngsters that we know nothing about. 

Below is what I offered them from my experiences off the net. 


12 Tips from 40 Years In PR

Tips for a PR Professional In-House (In A Company) Or At An Agency

 1. Read everything. You must be a big reader of everything from the front page of the New York Times to BuzzFeed to E! News.

 2. Have a big personality. Your voice (opinion) is very important. Be an authority on something.

 3. Learn how to explain things in simple, dumbed down terms. Give an overview of only a few sentences. No one listens to long explanations.

 4. Be ready to provide background or orientations in a swift fashion on PR campaigns – just the facts.

 5. An editorial pitch is just like a sales call. You have to pitch a story, not the way you want to say it, but the way the writer wants to receive it.

 6. Content is everything: the better the content, the better the results. Research, Surveys, Opinions Polls and Statistics always make the pitch more bonafide.

 7. Create FAQ’s, Frequently Asked Questions, and answer them. This document becomes the foundation for all interviews. The interviewer and interviewee are referencing the same facts.

 8. Media train spokespeople so they know what to say, how to say it, and when to say it. Their delivery makes or breaks a story.

 9. Wikipedia and Google are your best friends. Research all recent stories the writer or TV personality wrote or produced. Let the writer/broadcaster know you have taken an interest in them.

 10. Be a social media super star. Be active on Facebook, Twitter, Instagram, LinkedIn, and Snapchat. Engage people in dialog for networking purposes. Let the world know you are approachable.

 11. Resumes: Education is important and activities are super important. Everyone wants to know “what have you done for me lately.” Resumes must reflect work experience, creativity and accomplishments.

 12. PR Internships: Paid or Unpaid. This is the best way to learn the business without being held accountable. The reputation of interns has increased dramatically over the years. Many companies are relying on the enthusiasm of interns to get the job done.

Thank you Neil. It was a lot of fun.