The Boy Toy Tycoon

You probably never heard of the six year old boy who has attracted billions and billions of eyeballs on YouTube. He is simply known as Ryan because he is so young. His YouTube channel is called Ryan ToysReview and children love to watch him play with toys and review them.

Ask your children, or grandchildren, if they know Ryan. You can tell them the big news. Ryan just accomplished another great feat. Walmart has just given Ryan his own toy line. He is now known as the Boy Toy Tycoon.

The Ryan’s World toys will be sold exclusively at more than 2,500 Walmart stores in the United States and on the website.

Ryan is a social media wonderment.

If You Want To Know Who Q Is

I know that I shouldn’t get political on my blog, but this was just too good to pass up. So many readers have asked me to explain who, or what, Q is. This video is going to give you all the answers.

As far as I am concerned, this segment is an Emmy award winner. I’m more amazed about how well it was done every time I view it.

If you don’t agree, that’s your prerogative. For those who do, please pass this along to family and friends. Thank you.

Off The Screen Games

Steve Greenberg, the Innovation Insider, is currently appearing on TV shows around the country demonstrating educational toys for children. What is so great about these toys is that they make your children use their imagination and don’t require time on smartphones. These toys teach “STEAM.” Science, Technology, Engineering, Art and Math.

I’m ready to buy some of these toys for children I know. I would love them to play with products that allow them to go into a zone filled with fantasy and happy thoughts.

I hope you watch these TV segments to see that, in the world of digital appliances, there are plenty of creative alternatives to offer children.

Minneapolis FOX – The Jason Show

Chicago WCIU – The Jam

Houston CBS

Wake Up Twitter

Thank you Kara Swisher for your opinion piece in the New York Times yesterday. Swisher is one of the most respected tech business journalists in the world. Today she questioned Twitter’s motive to keep publishing the tweets of Alex Jones, an American radio show host and conspiracy theorist.

In her own words, “Apple, Facebook, YouTube, Pinterest, Spotify and most other major internet distributors banished Alex Jones, either permanently or for some unspecified star-chamber-determined amount of time, for hate speech and other violations.

“But not Twitter. Instead, Jack Dorsey, the chief executive, founder and tweet inventor himself, took to his own platform to explain in the high-minded tone that one takes with small children that Mr. Jones wasn’t suspended from Twitter because he “hasn’t violated our rules.”

Swisher finds this inexcusable. She took time out of her busy schedule to challenge Dorsey on his decision. She just can’t sit back and let Twitter give any sort of credibility to a guy who claims the shooting at Sandy Hook Elementary School was a hoax, and accuses the U.S. government of being involved in the Oklahoma City bombing and the September 11th Twin Tower attacks.

Read what she has to say.

Click here.

An Old Favorite Is Back

If you enjoyed playing with the Rubik’s Cube, you are going to love the GoCube. It’s a high tech version of the classic with all the features you would expect in a digital unit.

GoCube recently raised a million dollars on Kickstarter. That’s no surprise considering that 350 million of the original units sold worldwide. It was invented in 1974 by Erno Rubik, a sculptor and professor in Budapest.

The new electronic unit was created by Particula, an Israel based company. GoCube looks like the original but is so much more. It features a companion app which offers the opportunity for one-on-one or multiple competitions. The app will show you how to solve certain configurations and give you different challenge levels. The Rubik Cube experts get to check their timing in order to beat past records.

All this for $69 online and $119 at retail. Fast Company did a nice job writing about the GoCube. See the project on Kickstarter.

DigiDame Frequency

If you didn’t receive DigiDame by email yesterday, here it is. I have no idea why it wasn’t distributed by WordPress, my blog website. I don’t know if this post will be emailed either. My fingers are crossed. I want to take this opportunity to let you know that I may not write a DigiDame post everyday from now on. It’s going to be difficult for me to stop, but I think it’s time for me to write other materials. Time will tell.

My dear friend Lillian died two days ago. This is what her daughter Arlene (Gail) posted on Facebook yesterday. Lillian and I spoke for one hour three weeks ago. She lived in Vegas. I had no clue that she would leave us soon after. We will miss you Lillian. You and Harold were mentors and we were your fan club.

Sky Inspirations On Facebook

Wynwood Miami mural, featuring Marjory Stoneman Douglas victim Joaquin Oliver, calls for action on gun violence.

Content To Commerce

I have spent the whole day talking to tech clients, and potential clients, about new ways to bring innovative products to market. I have seen the future, and I believe the old traditional ways of retailing do not work.

I have watched too many companies work their buns off convincing Best Buy or Amazon, to carry their new products, only to see them not sell. If start-up companies don’t have millions of advertising dollars to drive traffic into stores, or to e-commerce sites, then many products fail. Major brands suffer too. They cannot afford big budget promotions for every product they introduce.

Most retailers today do very little to support the products they sell. It’s not that they don’t want to. They just don’t have the promotional budgets. In fact, retailers charge manufacturers so much money to sell their products that most companies can’t afford them anymore. Department stores and big chains charge for the real estate space on retail floors, displays, and promotions. The costs are staggering.

The digital world now presents new opportunities to market products directly to the consumer.  A growing number of online editorial sites now allow companies to market and/or sell to targeted audiences. They call them affiliate sales programs or integrated marketing. They are done subtlety and in good taste. In-house publication writers create the copy and “buy now” clicks are featured adjacent to stories.

Before you start screaming that you don’t want ads disguised as stories, publications clearly mark them as  “sponsored content.” They also limit the number they run in each issue. By the way, native advertising (subliminal or blended) content has been around for years. It’s just becoming more popular.

The big appeal is that publication sites have millions of readers who are exactly the target audience manufacturers are looking for. No more, “we will build it and they will come.” That’s not true and unrealistic. Why reinvent the wheel? If online publications already have tremendous built-in audiences, then companies who have something to sell should take advantage of these enterprises.

I’m not a fan of “sponsored content” even though I bought wrinkle cream (which works) from a daily newspaper and shoes from a fashion magazine. In both cases, the products were properly positioned to catch my eye. It’s true that I don’t want to read a publication filled with “sponsored content,” but a story or two, doesn’t bother me.

I am also encouraging clients to run special videos, sponsor social influencers posts, create online campaigns and get involved in all kinds of digital sales opportunities. The key is to get the potential customer to buy almost immediately.

Until retailers can start reinventing themselves to provide sales environments that support manufacturers, the digital editorial will be the chosen alternative.

The Airbnb Of Boating

Even though I live in an area that is surrounded by boats, it’s still very difficult to rent one. Boating businesses go in-and-out and many boat companies are very unreliable.

That’s why when a friend told me about Boatsetter, a worldwide company that uses a website to book rentals and arrange trips, I wanted to immediately share the information with you.