My Father Lives

My father William Schneider died 36 years ago. My grandfather Max died many years before that. Grandpa Max lived with my parents, brother, and I for over 10 years. When my father died, I had a minor melt down. I couldn’t bare to lose him. 

He was the sweetest guy on earth. He was very quiet and totally understated. He never drew attention to himself. I wonder what he would have said if he knew he was a major star on Facebook today?  His namesake, and my nephew William, (named after my father), posted pictures on Facebook of my brother and his sons, and grandsons, that resemble the photo my brother took with our father and grandfather 70 years ago.  

How awesome is that? Apparently, quite awesome. The photo gallery that my nephew posted has received a whopping 212 likes and 44 comments. Those numbers are usually reserved for major celebrities. The numbers may even be higher now when you read this. They kept going up every few minutes yesterday.

My father and my grandfather, Facebook stars. Never in my wildest imagination, did I ever think this was a possibility. So happy. 

Seventy years ago, my grandfather Max, my father William, and my brother Steve, posed for a picture together in Crown Heights, Brooklyn. Today, on that very spot, is Steve, William and Max.

 My brother with his sons and grandsons,

Steve, Sam, and Ari
Steve, Sam, and Ezra.




Don’t Be Fooled By Sponsored Editorial

Don’t let the digital world fool you. Not everything you read online is editorial (articles) even though it looks like it. More and more, websites are publishing paid posts from companies.  Look for words like “Presented By,” “Sponsored Content,” and “Paid For,” to know the difference.

This is a new advertising source for digital publications. Companies pay a flat fee to post an article on a topic of their choosing.  The company will then use its name and products as an example of what is being written about in the article.  To most people, these sponsored articles look exactly like the unbiased write-ups a site usually publishes.  Only by looking closer and seeing the designation of  “Presented By,” “Sponsored Content,” and “Paid For,” would you know the difference. It’s the way of the world now. Online publications need income and you should know what you are reading.

Check out the examples I provided below:  “Presented By Delta,” “Presented by NewBalance/DSW,” and “Sponsored Content.” If you read the stories you will even be confused further. Most of the stories include several company names or sources to disguise the advertiser. Read them carefully. See if you can find the featured guest.

Business Insider 
  Huffington Post 



Interesting Tweets 

I just wanted to remind everyone that Twitter is a news feed, a one-stop site to get all of your news and to express your opinions. No more fishing for news. It’s all there.

The best thing about Twitter is that much of the news is created by people like you and me. They see something, they post it. Twitter gets the news first. Every newspaper, magazine, radio and TV station all distribute their news on Twitter as well.

Don’t forget the search box. You use to zero in on any topic, person, or company. It’s really amazing. 

POLITICO (@politico)
Natalie Portman will play Ruth Bader Ginsburg in a forthcoming drama

New York Post (@nypost)
Egypt’s deposed leader Hosni Mubarak was sentenced to 3 years in prison for corruption charges
The New York Times (@nytimes)
While customers get pretty nails, manicurists suffer miscarriages and asthma
Fast Company (@FastCompany)
How computers can anticipate users’ needs (without driving them crazy) by @ptwils
Yahoo News (@YahooNews)
Castro’s daughter sponsors blessing of Cuban gay couples
The Associated Press (@AP)
Ozzy Osbourne donates $10,000 to children’s percussion group after watching video of students perform “Crazy Train”:
The chicken may not look ferocious, but it has a very tough cousin. #GlobalBigDay

Synthetic Cadavers

We are living in the world of wonderment. Let me introduce you to the first ever synthetic cadaver. It debuted on Shark Tank Friday night. It’s a surgical simulator that bleeds, breathes and even has pupils that dilate when they are exposed to light. It’s the closest thing to a human cadaver, which is always in limited supply. 

Shark Tank investor Robert Herjavec gave the inventor, Dr. Christopher Sakezles, $3 million to produce synthetic cadavers for the continuatuon of medical research. Dr. Sakezles’s company is SynDaver Labs in Tampa, FL. 

The SynDaver synthetic cadaver is made from a proprietary library of more than 100 synthetic human tissues. The other anatomical models on the market are made from plastic or rubber. 

A company press release said,”The model includes skin with fat and fascia planes, all bones, muscles, tendon and ligaments, fully articulating joints, a functioning respiratory system with trachea, lungs and diaphragm, complete digestive tract from esophagus to rectum, urinary tract with kidneys, gall bladder, pancreas, spleen and reproductive organs. A functioning circulatory system with heart, coronaries, aorta, vena cava and vasculature to the extremities is also included.”

Watch the video for some miraculous demonstations. 

New Tech Words


I always look forward to the new tech words introduces each year. This year is no different. Here are some wackadoodle new words and their meanings.

astroturfing: the deceptive tactic of simulating grassroots support for a product or cause undertaken by people or organizations with an interest in shaping public opinion.

basic: characterized by predictable or unoriginal style, interests, or behavior.

bigender: relating to a person who has two gender identities or some combination of both.

blackhat: a hacker who violates the security of a system for personal profit or for the gratification of causing damage.

brogrammer: a male computer programmer who is characterized as a bro.

cybercrime: criminal activity or a crime that involves the Internet, a computer system, or computer technology.

dark web: the portion of the Internet that is intentionally hidden from search engines, uses masked IP addresses, and is accessible only with a special web browser.

dox: to publish the private personal information of (another person) without the consent of that individual.

gender-fluid: relating to a person whose gender identity or gender expression is not fixed and shifts over time or depending on the situation.

gesture: a particular movement of the fingers or hand over a screen, used to control or interact with a digital device

hyperlocal: focused on a very small geographical community, such as a neighborhood.

revenge porn: sexually suggestive images of someone, typically a former romantic partner, that are posted online without the person’s consent.

USA Today has a longer list.


Oral Fixation 



Do you live to eat, or do you eat to live? When I first heard that question decades ago, I constantly thought about it. Now that I just learned about a study completed by Brigham Young University about late night snacking, I can’t stop thinking about that question again. 

Maybe if we truly understand what propels us to constantly nosh, we can teach ourselves not to give in?  

Brigham Young University claims we crave food at midnight  because our brains are less stimulated by food and that means we are never satisfied. In other words, we compensate. 

Researchers at the University in Utah found that “brain activity is lower in response to images of food later in the day, and the drive we have to snack at night may be our attempt to increase those diminishing ‘food high’
brain spikes.” 

The results of the study were published in the medical journal Brain Imaging and Behavior in March, but the university officially released information on the research Tuesday.

To get more insight into the study, check out a story in CNET. Click here. It’s 12:48am. I’m
getting the urge to eat again. Steady Lois. Read the study again. 

Facebook Friends Hear From Sheryl Sandberg 

I was stunned tonight when I saw a post from Sheryl Sandberg on my Facebook feed. I can only assume that everyone got it. Over hundred thousand people instantly commented on her post wishing her nothing but the best. 

The post is so sad to read even though it is a beautiful tribute to her husband, Dave Goldberg. The world has changed. Sheryl decided to share her emotions publicly on social media. Years ago, we all privately mourned. Maybe it’s better just to belt it out.

In any case, it is heartbreaking.


Gogh For It 

     Images: Reddit

    There is nowhere to hide, especially in the digital age. A member of the entertainment site Reddit spotted this Vincent Van Gogh lookalike on the subway a few days ago.

    The photo was posted on Reddit and other social media sites. It didn’t take long for Robert Reynolds to spot himself. “Hey, that’s me.”

    Here is the Reddit post.

    “THIS IS ME! :) ..Living in NYC, I have strangers come up 3 or 4 times a week and say, “hey… i don’t know if anyone has ever told you this, but you look exactly like….. ” Now, if somebody could just write me a script.”      

    Then Reynolds took to Teitter. 


    Petition For Actress Kelly Rutherford

      Image: eonline 

    Kelly Rutherford, the actress, has created an online White House petition for a federal order to bring her two children back to the United States. 

    People online said as of a few days ago, she received 7,000 out of the 100,000 signatures needed by May 28. Click here to read the entire story .


    I signed the petition. I don’t know the details intimately but my heart tells me Kelly needs all the help she can get. I have been reading about this story in the entertainment trades for quite a while. It’s now all over social media. Let’s hope the power of social media gets the job done for Kelly.

    Goldberg Dies At 47

    The tech world got a major jolt on Saturday when it learned that Dave Goldberg, a leading Silicon Valley entrepreneur, and the husband of Sheryl Sandberg, Chief Operating Officer of Facebook, suddenly died Friday night. Goldberg was the chief executive of SurveyMonkey, an online survey company. He was 47 and she is 45.

    Mark Zuckerberg, chief executive of Facebook, said the death occurred while Goldberg was on vacation abroad with his wife.
    Hundreds of tributes were posted on Facebook and Twitter. Goldberg was considered to be a genuine mentor, colleague or friend. Together they reportedly are worth over a billion dollars. Doesn’t mean a thing in this so called life.

    Images: New York Times  



    Walt Mossberg (@waltmossberg)
    Beloved Silicon Valley Entrepreneur David Goldberg Dies Suddenly via


    Read Kara Swisher of’s tribute to Goldberg.

    CNBC (@CNBC)
    Technology world shocked by sudden passing of SurveyMonkey’s David Goldberg:

    Bloomberg Business (@business)
    David Goldberg, SurveyMonkey CEO and the husband of Sheryl Sandberg, has passed away suddenly