Pull Strings 

I had to “pull strings” to show you these treasures. Eliot and I discovered them when we were visiting the SoHo, NYC, loft of Allen Hirsch, an artist, sculptor, and creator of HandL phone cases. Allen only wants me to promote his phone cases, so I had to convince him to let me show you a few of his paintings that feature a totally new technique. You are going to think I’m fooling you. 

These are paintings on strings. Yes, the strings contain the paint, not the canvas. One looks at, and through, the image at the same time. You really can’t tell if the paint is on the string, or on the canvas. Allen laughs when I question him if this is a magic trick. The strings of color achieve an image that you just can’t stop looking at. 

A new visual space is achieved by the fact that the viewer needs to change the focal point from the strings to the image within. This new technique of painting ties together many of Allen’s artistic interests over the past 20 years. 

We thought they were magical. Allen’s new line of luxury HandL phone cases are going to be quite unique too. There is nothing like them on the marketplace. I will be showing them to you soon. Enjoy! 


A View From The Balcony 

Allen Hirsch, the inventor of HandL phone cases, our client, spent the day with us yesterday, taking in the view. First and foremost, Allen is a well known, international artist, who has painted a dozen Time magazine covers. I have talked about him several times in my DigiDame posts. 

His art studio is in his SoHo loft in New York City. He carries his art supplies with him everywhere. We watched him do his thing on canvas for two plus hours. After he was done, he created the digital landscape below on his iPad in 15 minutes. We watched both of his creations with great admiration. The speed of the iPad painting reminded us of the wonders of technology.  

We can’t imagine what’s next. 

The materials

The Artist

Prepping the canvas

Analyzing the work

Changing The Mood

Zeroing In On The Details

A Long Shot

A Sneak Peek

The Masterpiece

A Digital Painting With A Different View

HandL Phone Case Inventor Allen Hirsch Featured In The NY Times About His Other Life 

Full disclosure: Allen Hirsch is my client.

Full disclosure: The documentary being featured in the New York Times about Allen’s love and experience with a capuchin monkey named Benjamin, took place years before I met him.

Full disclosure: If you ever loved an animal, you will identify with Allen and Benjamin’s relationship.

Allen Hirsch is an artist, writer, real estate developer, and inventor who lives in New York City. He invented the HandL line of phone cases that I represent for public relations.
Allen’s story is told in a series of videos called “Long Live Benjamin” in the Op-Doc section of the New York Times.

The documentary was created by Jimm Lasser, a Cannes Grand Prix and Emmy award-winning Creative Director at Wieden + Kennedy in New York and Biff Butler, a Cannes Lion, Clio and Emmy award-winning editor with Rock Paper Scissors. “Long Live Benjamin” is their first film.

Before you watch the videos, read Allen’s  words. 
“I’ve always struggled to be human, to know how to act and to what purpose. As a young New York artist, living in a tiny commercial storefront downtown on Crosby Street, I documented this process through drawing and painting self-portraits, which faithfully recorded the shifting moods and musings that swirled through my mind. This practice brought few answers, but did conjure the questions, which gazed back out at me starkly from the canvas.

“After marrying a woman from Caracas in the mid-1990s, I started traveling to Venezuela, where I became fascinated with the lives of people living on the jungle coast. The simplicity of sunlight, children’s laughter and the basic search for daily necessities was enough to quiet my New York rumblings. Then one day my wife brought home a cardboard box with a shriveled baby capuchin monkey, clinging to life. His mother had been killed by locals who liked monkey soup. It was a propitious moment and I immediately knew I was meant to care for him.”

 Click here to access the videos

Be ready to get emotional.