When I look at myself in the mirror, I definitely see an older me. I haven’t resorted to plastic surgery yet, even though my neck is reaching my chest and my chest is reaching my knees.
Despite all that, I don’t consider myself as elderly. Now that I may be entering my golden years, I consider elderly as someone who just vegetates. Yes, there are many days that I love to lie in bed and watch TV, but that is nothing new. I have been doing that all my life.
I was somewhat shocked, but not totally insulted, when I read Venture Beat this morning to learn about a new cell phone for the elderly by a company called Fujitsu. Target market 65. That put me in my place real fast.
So here I am screwing around trying to keep myself relevant with Twitter, Pinterest, Highlight, Foursquare, blogging, and schmogging, and now I am being pitched by a company who says I need a mobile phone that has noise cancellation, larger text, and even speech-slowing for better parsing of fast-talking callers.
I truly get what Fujitsu is trying to do, but I really think they are slightly outdated with their approach. The design of the phone looks like the call button remote attached to the side of a hospital bed and the features are color coded because “we need extra help with technology.”
Here is a link to the story and a picture of the phone. Tell me what you think. Am I over reacting? It wouldn’t be the first time!