TECH HICCUPS

 

Can you imagine how mortified we were when our client didn’t bring her invention to the press conference we organized at the Consumer Electronics Show to announce its existence? This is just one of the many insane stories we’ve experienced over the years repping entrepreneurs, inventors, investors and all kinds of startups in tech. Some of the major brands we’ve worked for were wacko too, but more about those at a later date.

The tech business attracts the most fearless because there is so much money to be made. We’ve had our fair share because our agency was well known and we provided credibility to those who so desperately needed  it. Like most psychotics, you couldn’t tell those clients were crazy at first but when their neuroses popped out you couldn’t tuck them back in.

The client who didn’t bring her so called 3D TV alternative to the CES press conference felt very justified because it wasn’t ready. She didn’t feel she owed anyone an explanation because this invention was a game changer and it was worth waiting for.  The press went crazy at the conference calling her all kinds of names and to this day, those few who are still in the business rib me about it every chance they get. The client continued to pull off shenanigans like that for a few years until her Silicon Valley investors pulled the plug. The reason why she was able to survive for so long, was because she capitalized on her Cal Tech degree and her ability to BS the investment community. There is nothing more vulnerable than a bunch of deep pocket money men who are desperate for a big hit.

Then there was our other more recent client who suddenly disappeared for a week after the servers for his iPhone app collapsed because of the big story we secured about his invention in the NY Times. The servers were not capable of handling the 72,000 downloads that were activated within a short period of the story hitting. Instead of handling all of the hundreds of complaints we received, he took a powder and we had to field the never ending inquiries. He resurfaced when everything was up and running again. We took the heat, but his checks were well worth it.

The stories go on and on.  The last one I wanted to mention for this post, is one of our most recent clients who just couldn’t articulate what his website was all about.  He was the founder, creator,  and technology genius behind the entire creation.  He was also very handsome, smart and personable. But the “nerd” in him took over every time he had to verbally explain what his company actually did. No matter how many times we asked him to write it down and keep it as his boiler plate, the more complicated his explanations became.  We would cringe when he was interviewed on TV because he would take up the entire segment spitting out the details of his company.

I am not sure if these stories are just specific to the tech industry, but I can surely tell you they are prevalent here. Geniuses just think differently.