Paranoia “Likes” Syndrome

Steve and Lois

We thought it wouldn’t happen. We felt we were successful and confidant enough to handle the competition. We promised ourselves we would never get caught up in the social media groupie lifestyle.

We did. Steve Greenberg is a monthly Today Show contributor, and TV personality on 20-plus morning news shows around the country. I am, (Lois Whitman-Hess) the co-owner of HWH PR, and author of DigiDame.

The two of us often commiserate that we don’t get enough “likes” on Facebook, Twitter and Instagram, to show the rest of the world that we matter. We are both proud of our accomplishments, but not with the number of likes we get. We know we are not alone. Millions of people feel the same way.

We decided to explore this topic on Lying on the Beach, our podcast. After listening, please share your thoughts with us. We are looking for a rationalization as to why we are so addicted to social media.

Click here to hear our podcast.

It’s All About The “Likes”

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I’m in the thick of things when it comes to social media. I handle a lot of the content that gets posted for clients. Yet it took me by surprise when a music agent recently told me that young artists are just not taken seriously if they don’t have a big following on Twitter, Facebook or Instagram. That means record companies, movie studios and casting agents are more concerned about how popular an individual is, than the talent he or she possesses.

Unlike when we were in the prime of our careers, most young adults are expected to have a fan club if they want to get ahead in life. It doesn’t matter what business they are in. Handlers and/or superiors want to know that, if needed, the talent or employee, can send out a tweet and engage personal support.

In our day, we were judged for our capabilities. We would focus on improving our skills. Today, people in the workforce have to worry about improving their talent as well as building a loyal following. I can’t even imagine the pressure for anyone in the job market who needs to prove he or she has the power and impact.

A recruiter friend also told me that those who have a sizable fan club on Twitter, Facebook, or Instagram, should immediately list it on top of their resumes. Where, once we would describe our “experience,” the show offs post their high ranking numbers. They are immediately perceived as industry personalities.

I know it’s difficult for people of our age to believe that this is the way business is done today. It may be sad, but it’s true.